Description: Liberty Mutual’s resident cost savings duo “LiMu Emu & Doug” attend the 2025 Macy’s Thanksgiving Day parade. When Emu goes missing, Doug embarks on a fun-filled hunt to find him, teaming up with the event’s most iconic characters to make sure everyone knows how they can save hundreds by customizing their insurance.

This co-branded partnership between NBCU and Liberty Mutual ran in commercial time during the live parade broadcast.

Director: Jason & Matt Docter
ProdCo: Thinking Machine
Editor: Matt Riggle, Emily Murnane, & Chris Dorf
Talent: “Doug” (David Hoffman), Emu (CGI)
Date: November 2025